Commissioners Contract With Pascal for One-Cent Campaign

From left, commissioners Tom Ringley, Mike Nickel, Steve Maier and Terry Cram. (Photo by Pat Blair)

Sheridan County commissioners have engaged the firm of Pascal Public Relations to develop and execute a public education campaign for the one-cent vote coming up in the November general elections.

Action came during the commissioners' meeting Tuesday, on a motion by Terry Cram to approve the contract. The action also drew comments from Ranchester Mayor Peter Clark.

The term of the contract is from Aug. 27 to Nov. 6, election day, and the agency is not to exceed 88 hours at a cost of $125 an hour. The contract calls for a 10 percent time variance if needed. The county's budget for the work is $10,000.

Work to be done by Pascal includes news releases and radio PSAs, work on a website, social media, a brochure or large-format direct mail postcard, visual presentations at town halls, fliers if needed and print and digital ads.

The county and all four municipalities – Sheridan, Ranchester, Dayton and Clearmont – share revenues from the one-cent sales tax, based on population. The tax is renewed every four years.

View another photo below.

From left, Commissioner Ringley, Commission Chair Nickel and Commissioner Maier. (Photo by Par Blair)