Travel and Tourism Director Visits Buffalo

Diane Shober, Wyoming Travel&Tourism Director

Diane Shober, Travel and Tourism Director for the State of Wyoming, was in Buffalo Tuesday night to help celebrate the town being selected as one of five pilot communities to help host National Travel and Tourism Week in Wyoming.

The reception gave Shober the opportunity to demonstrate the economic contributions travel and tourism give the state and communities like Buffalo.

According to her, $2.6 billion was spent in Wyoming last year by travelers, 80 percent of which came from out of state. Locally in Johnson County, $108 million was pumped into our economy by travel and tourism last year.

Shober also showcased the state's new advertising program to lure travelers to Wyoming, saying the $5.5 million ad campaign will focus on markets such as Salt Lake City, Chicago and Portland, where there has been a major push to lure travelers, she said.

An interactive wall has been installed in downtown Portland to teach Portlanders a little something about the Cowboy State. Television, print in newspapers and magazines, and the internet are all being utilized as well, she said.

In her travels throughout the state, Shober said she hears everyone expects gas prices to eventually drop, which has everyone hoping that will lead to a good summer tourism season.

To see some of the state's advertising campaign material, go to